Study Shows Delaware County Residents Still Rely on Local Yellow Pages

Study Shows Delaware County Residents Still Rely on Local Yellow Pages

Delaware, OH (PRWEB) January 27, 2012

A recent study initiated by Haines Publishing shows that 47% of residents in Delaware County use the print yellow pages first when looking for local business information.

The study, conducted by ITM Marketing (Coshocton, OH) in December 2011, covered cities including Ashley, Delaware, Galena, Lewis Center, Powell, Sunbury and Westerville.

Residents were asked if they used their local yellow pages or the internet first when searching for a local business. The study showed 74% used the yellow pages first in Sunbury, 67% in Ashley, 62% in Delaware, 38% in Westerville, 36% in Powel, 31% in Lewis Center, and 28% in Galena.

“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find businesses.”

Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes more than one million telephone directories across central Ohio and New York. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.

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